Quarterly report pursuant to Section 13 or 15(d)

Note 2 - Summary of Significant Accounting Policies

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Note 2 - Summary of Significant Accounting Policies
6 Months Ended
Jun. 30, 2015
Notes to Financial Statements  
Significant Accounting Policies [Text Block]
2.
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
Principles of Consolidation
 
The consolidated financial statements include the accounts of the Company and all of its wholly-owned subsidiaries. All significant inter-company balances and transactions have been eliminated in consolidation.
 
Use of Estimates
 
 
The preparation of financial statements in accordance with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reported period.
 
The most significant accounting estimates inherent in the preparation of the Company’s financial statements include estimates associated with obsolete inventory and the fair value of acquired intangible assets, including goodwill, revenue recognition, as well as those used in the determination of liabilities related to sales returns, distributor commissions and income taxes. Various assumptions and other factors prompt the determination of these significant estimates. The process of determining significant estimates is fact specific and takes into account historical experience and current and expected economic conditions. The actual results may differ materially and adversely from the Company’s estimates. To the extent that there are material differences between the estimates and actual results, future results of operations will be affected.
 
Cash and Cash Equivalents
 
As of June 30, 2015, cash and cash equivalents include $2.8 million held in banks located within China, which is subject to foreign currency controls.
 
Additionally, as of June 30, 2015, cash and cash equivalents include the Company's investments in debt securities, comprising municipal notes and bonds. The Company considers all highly liquid investments with original maturities of three months or less when purchased and have insignificant interest rate risk to be cash equivalents.  Debt securities classified as cash equivalents are required to be accounted for in accordance with ASC 320,
Investments - Debt and Equity Securities
. As such, the Company determined its investments in debt securities held at June 30, 2015 should be classified as available-for-sale and are carried at fair value with unrealized gains and losses reported in accumulated other comprehensive income in stockholders' equity. The cost of debt securities is adjusted for amortization of premiums and discounts to maturity. This amortization is included in other income. Realized gains and losses, as well as interest income, are also included in other income. The fair values of securities are based on quoted market prices.
 
Cash and cash equivalents at the end of each period were as follows (in thousands):
 
   
December 31, 2014
   
June 30, 2015
 
                 
Cash
  $ 37,314     $ 51,852  
Available-for-sale investments
    7,502       22,570  
Total cash and cash equivalents
  $ 44,816     $ 74,422  
 
Restricted Cash
 
In June 2015, the Company funded a bank deposit account in the amount of CNY 20 million (USD 3.3 million) in anticipation of submitting a direct selling license application. Such deposit is required by Chinese laws to establish a consumer protection fund.
 
Income Taxes
 
The Company recognizes income taxes under the liability method of accounting for income taxes. Deferred income taxes are recognized for differences between the financial reporting and tax bases of assets and liabilities at enacted statutory tax rates in effect for the years in which the differences are expected to reverse. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be ultimately realized. The Company recognizes tax benefits from uncertain tax positions only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position.  The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate resolution.  The Company recognizes interest and penalties related to unrecognized tax benefits as a component of income tax expense.  Deferred taxes are not provided on the portion of undistributed earnings of subsidiaries outside of the United States when these earnings are considered permanently reinvested. 
 
The Company and its subsidiaries file income tax returns in the United States, various states, and foreign jurisdictions. The Company is no longer subject to U.S. federal income tax examinations for years prior to 2011, and is no longer subject to state income tax examinations for years prior to 2010. No jurisdictions are currently examining any income tax returns of the Company or its subsidiaries.
 
Fair Value of Financial Instruments
 
The carrying amounts of the Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued expenses, approximate fair value because of their short maturities. The carrying amount of the noncurrent restricted cash approximates fair value since, absent the restrictions, the underlying assets would be included in cash and cash equivalents.
 
Accounting standards permit companies, at their option, to choose to measure many financial instruments and certain other items at fair value.  The Company has elected to not fair value existing eligible items.
 
Available-for-sale investments included in cash equivalents at the end of each period were as follows (in thousands):
 
   
December 31, 2014
   
June 30, 2015
 
   
Adjusted Cost
   
Gross Unrealized Gains
   
Fair Value
   
Adjusted Cost
   
Gross Unrealized Gains
   
Fair Value
 
                                                 
Municipal bonds and notes
  $ -     $ -     $ -     $ 10,003     $ 2     $ 10,005  
Financial institution instruments
    7,502       -       7,502       12,565       -       12,565  
Total available-for-sale investments
  $ 7,502     $ -     $ 7,502     $ 22,568     $ 2     $ 22,570  
 
Financial institution instruments include instruments issued or managed by financial institutions such as money market fund deposits and time deposits.
 
Accumulated Other Comprehensive Income
 
The changes in accumulated other comprehensive income by component for the first six months of 2015 were as follows (in thousands):
 
   
Foreign Currency Translation Adjustment
   
Unrealized Gains on Available-For-Sale Investments
   
Total
 
                         
Balance, December 31, 2014
  $ 62     $ -     $ 62  
Other comprehensive income before reclassifications
    153       2       155  
Amounts reclassified out of accumulated other comprehensive income
    (82 )     -       (82 )
Balance, June 30, 2015
  $ 133     $ 2     $ 135  
 
Revenue Recognition
 
Product sales are recorded when the products are shipped and title passes to independent distributors. Product sales to distributors are made pursuant to a distributor agreement that provides for transfer of both title and risk of loss upon our delivery to the carrier that completes delivery to the distributors, which is commonly referred to as “F.O.B. Shipping Point.” The Company primarily receives payment by credit card at the time distributors place orders. Amounts received for unshipped product are recorded as deferred revenue. The Company’s sales arrangements do not contain right of inspection or customer acceptance provisions other than general rights of return.
 
Actual product returns are recorded as a reduction to net sales. The Company estimates and accrues a reserve for product returns based on its return policies and historical experience.
 
Enrollment package revenue, including any nonrefundable set-up fees, is deferred and recognized over the term of the arrangement, generally twelve months. Enrollment packages provide distributors access to both a personalized marketing website and a business management system. No upfront costs are deferred as the
amount is nominal.
 
Shipping charges billed to distributors are included in net sales. Costs associated with shipments are included in cost of sales.
 
 
Various taxes on the sale of products and enrollment packages to distributors are collected by the Company as an agent and remitted to the respective taxing authority. These taxes are presented on a net basis and recorded as a liability until remitted to the respective taxing authority.
 
Income Per Share
 
Basic income per share for the three and six month periods ended June 30, 2014 were computed via the “two-class” method by dividing net income allocated to common stockholders by the weighted-average number of common shares outstanding during the periods. Net income available to common stockholders was allocated to both common stock and participating securities as if all of the income for the periods had been distributed. The Company’s Series A convertible preferred stock was a participating security due to its participation rights related to dividends declared by the Company. If dividends were distributed to common stockholders, the Company was also required to pay dividends to the holders of the preferred stock in an amount equal to the greater of (1) the amount of dividends then accrued and not previously paid on such shares of preferred stock or (2) the amount payable if dividends were distributed to the common stockholders on an as-converted basis.
 
Diluted income per share is determined using the weighted-average number of common shares outstanding during the period, adjusted for the dilutive effect of common stock equivalents. The dilutive effect of non-vested restricted stock and warrants is reflected by application of the treasury stock method. Under the treasury stock method, the amount of compensation cost for future service that the Company has not yet recognized and the amount of tax benefit that would be recorded in additional paid-in capital when the award becomes deductible are assumed to be used to repurchase shares. For the three and six month periods ended June 30, 2014, the dilutive effect of the Company’s Series A convertible preferred stock was calculated using the more dilutive of the “two-class” method and the “if-converted” method, which assumes that the preferred stock was converted into common stock at the beginning of the period.
 
The following table illustrates the computation of basic and diluted income per share for the periods indicated (in thousands, except per share data):
 
   
Three Months Ended June 30,
 
   
2014
   
2015
 
   
Income
(Numerator)
   
Shares
(Denominator)
   
Per Share Amount
   
Income
(Numerator)
   
Shares
(Denominator)
   
Per Share Amount
 
Basic EPS:
                                               
Net income available to common stockholders
  $ 6,107                     $ 12,273                  
Less: undistributed earnings to participating securities
    (48 )                     -                  
Net income allocated to common stockholders
    6,059       11,821     $ 0.51       12,273       12,403     $ 0.99  
                                                 
Effect of dilutive securities:
                                               
Warrants to purchase common stock
    -       444               -       6          
Non-vested restricted stock
    -       40               -       52          
Plus: reallocation of undistributed earnings to participating securities
    2                       -                  
                                                 
Diluted EPS:
                                               
Net income allocated to common stockholders plus assumed conversions
  $ 6,061       12,305     $ 0.49     $ 12,273       12,461     $ 0.98  
 
   
Six Months Ended June 30,
 
   
2014
   
2015
 
   
Income
(Numerator)
   
Shares
(Denominator)
   
Per Share Amount
   
Income
(Numerator)
   
Shares
(Denominator)
   
Per Share Amount
 
Basic EPS:
                                               
Net income available to common stockholders
  $ 9,174                     $ 19,011                  
Less: undistributed earnings to participating securities
    (80 )                     -                  
Net income allocated to common stockholders
    9,094       11,592     $ 0.78       19,011       12,428     $ 1.53  
                                                 
Effect of dilutive securities:
                                               
Warrants to purchase common stock
    -       396               -       39          
Non-vested restricted stock
    -       62               -       46          
Plus: reallocation of undistributed earnings to participating securities
    4                       -                  
                                                 
Diluted EPS:
                                               
Net income allocated to common stockholders plus assumed conversions
  $ 9,098       12,050     $ 0.76     $ 19,011       12,513     $ 1.52  
 
Recently Issued and Adopted Accounting Pronouncements
 
In May 2014, the FASB issued ASU No. 2014-09, 
Revenue From Contracts With Customers
, that outlines a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers and supersedes most current revenue recognition guidance, including industry-specific guidance. ASU 2014-09 is based on the principle that an entity should recognize revenue to depict the transfer of goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.  It also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments and assets recognized from costs incurred to fulfill a contract.  Entities have the option of using either a full retrospective or a modified retrospective approach for the adoption of the new standard.  In July 2015, the FASB approved the deferral of the effective date for annual reporting periods that begin after December 15, 2017, including interim reporting periods. Early adoption is permitted to the original effective date of December 15, 2016, including interim reporting periods. The Company is currently assessing the impact that this standard will have on its consolidated financial statements.
 
In July 2015, the FASB issued ASU No. 2015-11,
Inventory: Simplifying the Measurement of Inventory
, that requires inventory not measured using either the last in, first out (LIFO) or the retail inventory method to be measured at the lower of cost and net realizable value.  Net realizable value is the estimated selling prices in the ordinary course of business, less reasonably predictable cost of completion, disposal, and transportation.  The new standard will be effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years, and will be applied prospectively.  Early adoption is permitted.  The Company is evaluating the impact that this standard will have on its consolidated financial statements.
 
Other recently issued accounting pronouncements did not or are not believed by management to have a material impact on the Company’s present or future financial statements.