Exhibit 99.1

Natural Health Trends Reports Fourth Quarter and Full Year 2017 Financial Results

First sequential quarter increase in net sales since the second quarter of 2016
Positive annual sales momentum in Southeast Asia, Europe and Japan
Maintained strong annual gross profit and operating income margins
Increased quarterly dividend 8% to $0.13 per share

LOS ANGELES – February 14, 2018 – Natural Health Trends Corp. (NASDAQ: NHTC), a leading direct-selling and e-commerce company that markets premium quality personal care, wellness and quality of life products under the NHT Global brand, today announced its financial results for the fourth quarter and full year ended December 31, 2017.

Fourth Quarter 2017 Financial Highlights

Total revenue of $46.1 million decreased 26% compared to $62.3 million in the fourth quarter of 2016, and increased 15% compared to $40.1 million in the third quarter of 2017.
Revenue from the Company’s Hong Kong operations, which represented 86% of total revenue, was $39.6 million, a decrease of 29% compared to $56.1 million in the fourth quarter of 2016, and an increase of 13% compared to $35.0 million in the third quarter of 2017.
Revenue outside of Hong Kong of $6.5 million increased 4% compared to $6.2 million in the fourth quarter of 2016, and increased 27% compared to $5.1 million in the third quarter of 2017.
Operating income of $8.7 million decreased 57% compared to $20.0 million in the fourth quarter of 2016, and increased 2% compared to $8.5 million in the third quarter of 2017.
Income tax provision of $13.3 million included a one-time net charge of $12.5 million, or an impact of $1.11 per diluted share, as a result of the Tax Cuts and Jobs Act of 2017 (the “Tax Act”). The one-time net charge is due to the repatriation tax on the deemed repatriation of foreign income and the re-measurement of net deferred tax assets.
Net loss was $4.5 million, or $0.40 per diluted share, compared to net income of $19.0 million, or $1.70 per diluted share, in the fourth quarter of 2016, and net income of $7.3 million, or $0.65 per diluted share, in the third quarter of 2017. Excluding the estimated impact of the Tax Act, Non-GAAP earnings per diluted share were $0.71 in the fourth quarter of 2017. Non-GAAP earnings per diluted share is defined below and is reconciled to earnings per diluted share in the table entitled “Reconciliation from earnings per diluted share to Non-GAAP earnings per diluted share.”
The number of Active Members1 decreased 4% to 95,670 at December 31, 2017, compared to 99,690 at September 30, 2017, and decreased 20% compared to 118,960 at December 31, 2016.
1 
Natural Health Trends defines Active Members as those that have placed at least one product order with the Company during the preceding twelve month period.


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Full Year 2017 Financial Highlights

Total revenue of $197.6 million decreased 31% compared to $287.7 million in 2016.
Operating income of $43.1 million decreased 33% compared to $64.1 million in 2016. As a percent of total revenue, operating income was 22%, consistent with 2016.
Net income was $23.6 million, or $2.09 per diluted share, compared to $55.1 million, or $4.83 per diluted share, in 2016. Excluding the estimated impact of the Tax Act, Non-GAAP earnings per diluted share were $3.20 for the full year of 2017.

Management Commentary

“While 2017 was a challenging year, we regained momentum in the fourth quarter with the first sequential quarter of sales growth since mid-2016,” commented Chris Sharng, President of Natural Health Trends Corp. “The overall sales decline can be traced to factors beyond our control which hindered our members’ ability to organize meetings and conduct business, including the G20 Summit in late 2016, the 20th Anniversary of Hong Kong’s handover and China’s Communist Party’s 19th National Congress.”
Mr. Sharng further commented, “We believe our ability to increase sales over the prior quarter was a result of the improvements we made to our commission plan, combined with a number of productive incentive trips and training programs held throughout the year. Additionally, we continued to gain traction in international markets such as Europe, Southeast Asia and Japan, which all grew sales over 2016. We have also worked hard to preserve our strong margin profile despite our top-line decline through diligent expense management that aligned our cost structure to current sales levels. As we look ahead to 2018, we believe our targeted training programs and promotions, opportunities for international expansion and new product introductions will translate into improved financial performance in the quarters to come.”

Balance Sheet and Cash Flow

Net cash provided by operating activities was $11.3 million, compared to $16.9 million in the fourth quarter of 2016. For the full year of 2017, net cash provided by operating activities was $26.6 million, compared to $53.2 million in 2016.
On February 6, 2018, the Company’s Board of Directors declared a quarterly cash dividend of $0.13, which represents an 8% increase over the prior quarter dividend. The dividend will be payable on March 9, 2018 to stockholders of record as of February 27, 2018.

The Company expects to issue its 2017 audited financial results in March with its Annual Report on Form 10-K to be filed with the Securities and Exchange Commission. The financial results are preliminary and the accompanying financial statements have not been audited or have not yet been reviewed by the Company’s independent accountants. Significant updates and revisions may be required before the release of the Company’s 2017 audited financial results.

Use of Non-GAAP Financial Measure

The Company included in this release a non-GAAP financial measure, “Non-GAAP earnings per diluted share,” which is derived by excluding the one-time net charge resulting from the Tax Act from the most directly comparable GAAP financial measure of “earnings per diluted share” for both the quarter and year ended December 31, 2017.


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Management’s exclusion of the one-time net charge in calculating Non-GAAP earnings per diluted share is intended to facilitate a more useful period-to-period comparison of the Company’s financial results and to provide additional information about the incremental impact of the Tax Act, namely the repatriation tax on the deemed repatriation of foreign income and the re-measurement of net deferred tax assets to which the Company was subject in the fourth quarter and year ended December 31, 2017. This non-GAAP financial measure is supplemental and should not be considered in isolation or as a substitute for the corresponding financial measure prepared in accordance with GAAP.

The Company’s financial statements provided with this release include a reconciliation of Non-GAAP earnings per diluted share to earnings per diluted share.

Fourth Quarter and Full Year 2017 Financial Results Conference Call

Management will host a conference call to discuss the fourth quarter and full year 2017 financial results today, Wednesday, February 14, 2018 at 11:30 a.m. Eastern Time. The conference call details are as follows:
Date:
Wednesday, February 14, 2018
Time:
11:30 a.m. Eastern Time / 8:30 a.m. Pacific Time
Dial-in:
1-877-407-0789 (Domestic)
1-201-689-8562 (International)
Conference ID:
13675025
Webcast:
http://public.viavid.com/index.php?id=127769
For those unable to participate during the live broadcast, a replay of the call will also be available from 2:30 p.m. Eastern Time on February 14, 2018 through 11:59 p.m. Eastern Time on February 28, 2018 by dialing 1-844-512-2921 (domestic) and 1-412-317-6671 (international) and referencing the replay pin number: 13675025.

About Natural Health Trends Corp.

Natural Health Trends Corp. (NASDAQ: NHTC) is an international direct-selling and e-commerce company operating through its subsidiaries throughout Asia, the Americas, and Europe. The Company markets premium quality personal care products under the NHT Global brand. Additional information can be found on the Company’s website at www.naturalhealthtrendscorp.com.
 
Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 -- Forward-looking statements in this press release do not constitute guarantees of future performance. Such forward-looking statements are subject to risks and uncertainties that could cause the Company’s actual results to differ materially from those anticipated. Such risks and uncertainties include the risks and uncertainties detailed under the caption Risk Factors in Natural Health Trends Corp.’s Annual Report on Form 10-K filed on March 10, 2017 with the Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.


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CONTACTS:

Company Contact:
Scott Davidson
Senior Vice President and Chief Financial Officer
Natural Health Trends Corp.
Tel: 310-541-0888
scott.davidson@nhtglobal.com
         
Investor Contact:
ADDO Investor Relations
Tel: 310-829-5400
investor.relations@nhtglobal.com

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NATURAL HEALTH TRENDS CORP.
CONSOLIDATED BALANCE SHEETS
(In thousands)
 
December 31, 2017
 
December 31, 2016
 
(Unaudited)
 
 
ASSETS
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
135,311

 
$
125,921

Inventories
8,398

 
11,257

Other current assets
7,534

 
4,066

Total current assets
151,243

 
141,244

Property and equipment, net
1,149

 
1,388

Goodwill
1,764

 
1,764

Restricted cash
3,167

 
2,963

Deferred tax asset
1,435

 

Other assets
796

 
692

Total assets
$
159,554

 
$
148,051

LIABILITIES AND STOCKHOLDERS’ EQUITY
 
 
 
Current liabilities:
 
 
 
Accounts payable
$
1,751

 
$
2,145

Income taxes payable
309

 
663

Accrued commissions
11,170

 
13,611

Other accrued expenses
7,605

 
14,989

Deferred revenue
4,455

 
4,948

Amounts held in eWallets
15,152

 
19,165

Other current liabilities
1,479

 
1,633

Total current liabilities
41,921

 
57,154

Income taxes payable
19,052

 

Deferred tax liability
56

 
268

Long-term incentive
7,904

 
8,190

Total liabilities
68,933

 
65,612

Commitments and contingencies
 
 
 
Stockholders’ equity:
 
 
 
Preferred stock

 

Common stock
13

 
13

Additional paid-in capital
86,683

 
86,574

Retained earnings
44,908

 
38,548

Accumulated other comprehensive loss
(413
)
 
(807
)
Treasury stock, at cost
(40,570
)
 
(41,889
)
Total stockholders’ equity
90,621

 
82,439

Total liabilities and stockholders’ equity
$
159,554

 
$
148,051



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NATURAL HEALTH TRENDS CORP.
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share data)
 
Three Months Ended
December 31,
 
Year Ended
December 31,
 
2017
 
2016
 
2017
 
2016
 
(Unaudited)
 
(Unaudited)
 
 
Net sales
$
46,092

 
$
62,312

 
$
197,563

 
$
287,728

Cost of sales
9,424

 
11,937

 
38,645

 
54,903

Gross profit
36,668

 
50,375

 
158,918

 
232,825

Operating expenses:
 
 
 
 
 
 
 
Commissions expense
19,796

 
21,503

 
83,638

 
125,050

Selling, general and administrative expenses
8,064

 
8,740

 
31,685

 
43,245

Depreciation and amortization
122

 
118

 
536

 
394

Total operating expenses
27,982

 
30,361

 
115,859

 
168,689

Income from operations
8,686

 
20,014

 
43,059

 
64,136

Other income (expense), net
143

 
(99
)
 
367

 
(59
)
Income before income taxes
8,829

 
19,915

 
43,426

 
64,077

Income tax provision
13,317

 
867

 
19,848

 
8,991

Net income (loss)
$
(4,488
)
 
$
19,048

 
$
23,578

 
$
55,086

Net income (loss) per common share:
 
 
 
 
 
 
 
Basic
$
(0.40
)
 
$
1.70

 
$
2.10

 
$
4.84

Diluted
$
(0.40
)
 
$
1.70

 
$
2.09

 
$
4.83

Weighted-average number of common shares outstanding:
 
 
 
 
 
 
 
Basic
11,272

 
11,219

 
11,251

 
11,382

Diluted
11,272

 
11,234

 
11,267

 
11,407

Cash dividends declared per common share
$
0.27

 
$
0.43

 
$
1.52

 
$
0.61



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NATURAL HEALTH TRENDS CORP.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
 
Year Ended December 31,
 
2017
 
2016
 
(Unaudited)
 
 
CASH FLOWS FROM OPERATING ACTIVITIES:
 
 
 
Net income
$
23,578

 
$
55,086

Adjustments to reconcile net income to net cash provided by operating activities:
 
 
 
Depreciation and amortization
536

 
394

Stock-based compensation
35

 
104

Cumulative translation adjustment realized in net income
(258
)
 
132

Deferred income taxes
(1,644
)
 
217

Changes in assets and liabilities:
 
 
 
Inventories
2,843

 
(851
)
Other current assets
(3,399
)
 
(1,681
)
Other assets
(61
)
 
(90
)
Accounts payable
(392
)
 
(714
)
Income taxes payable
18,676

 
303

Accrued commissions
(2,417
)
 
(6,031
)
Other accrued expenses
(6,033
)
 
51

Deferred revenue
(481
)
 
947

Amounts held in eWallets
(3,875
)
 
2,752

Other current liabilities
(179
)
 
135

Long-term incentive
(324
)
 
2,420

Net cash provided by operating activities
26,605

 
53,174

CASH FLOWS FROM INVESTING ACTIVITIES:
 
 
 
Purchases of property and equipment
(278
)
 
(905
)
Net cash used in investing activities
(278
)
 
(905
)
CASH FLOWS FROM FINANCING ACTIVITIES:
 
 
 
Repurchase of common stock

 
(23,704
)
Dividends paid
(17,218
)
 
(6,891
)
Net cash used in financing activities
(17,218
)
 
(30,595
)
Effect of exchange rates on cash and cash equivalents
281

 
(667
)
Net increase in cash and cash equivalents
9,390

 
21,007

CASH AND CASH EQUIVALENTS, beginning of period
125,921

 
104,914

CASH AND CASH EQUIVALENTS, end of period
$
135,311

 
$
125,921

SUPPLEMENTAL DISCLOSURES OF OTHER CASH FLOW INFORMATION:
 
 
 
Cash paid for income taxes, net of refunds
$
6,772

 
$
8,791

Issuance of treasury stock for employee awards, net
1,393

 
1,741



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NATURAL HEALTH TRENDS CORP.
RECONCILIATION FROM EARNINGS PER DILUTED SHARE TO NON-GAAP EARNINGS PER DILUTED SHARE
 
Three Months Ended
December 31, 2017
 
Year Ended
December 31, 2017
 
 
 
 
 
(Unaudited)
Net income (loss) per diluted share
$
(0.40
)
 
$
2.09

Exclude Tax Act one-time net charge per share
1.11

 
1.11

Non-GAAP earnings per diluted share
$
0.71

 
$
3.20




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